Coloriages Magiques Spécial MathsBinding : Gebundene Ausgabe, Label : Larousse, Publisher : Larousse, medium : Gebundene Ausgabe, publicationDate : 2019-05-29, ISBN : 2035974933
Staedtler Feutres de coloriage double pointe Design Journey couleurs assorties - Pochette de 36Ces feutres de coloriage conviennent pour les croquis, les dessins et illustrations ainsi que l'écriture et le coloriage. Feutre de coloriage double pointe.<br/><br/>Corps en polypropylène.<br/>Largeur du tracé : 0,5 -3 mm.<br/><br/>Capuchon ventilé (ISO 11540). - Offre exclusivement réservée aux professionnels
Bic Intensity Feutre de Coloriage Pointe fine et Corps Noir Mat - Couleurs assorties, Pochette de 24 - Lot de 2Pour BIC Intensity, la créativité est à la portée de tous et pas seulement des « artistes ».<br/>BIC Intensity propose une large gamme d'outils créatifs aux couleurs intenses qui vous encouragent à libérer votre créativité simplement et quotidiennement, à votre façon.<br/>Créez sans avoir la pression de devoir produire un résultat « parfait » ! Voyez la vie en couleur avec les feutres de coloriage BIC Intensity, qui vous aideront à exprimer toute l'étendue de votre créativité.<br/>Des couleurs vives au bout des doigts pour une parfaite communion entre le corps et l'esprit : coloriage pour adultes, « bullet journal », traçage de lignes fines et de contours, et bien plus encore.<br/>Ces feutres fins sont parfaits pour écrire et créer des illustrations détaillées.<br/>Leur encre à base d'eau est lavable sur la plupart des tissus, et se décline dans une palette de 24 couleurs qui éclatent comme un feu d'artifice sur tous les types de papiers.<br/>Leur pointe fine résistante à la pression trace une ligne de 0,9 mm, offrant une excellente précision et un contrôle optimal pour les projets complexes.<br/>Ces stylos feutres fins sont également bien pensés : ils ne sèchent pas, même après un mois sans leur capuchon (sauf l'encre noire).<br/>Ces marqueurs possèdent un corps noir fin et un capuchon protecteur ventilé qui s'accorde à la couleur de l'encre, pour trouver la bonne nuance quand vous en avez besoin.<br/>La nouvelle large gamme de fournitures créatives BIC Intensity se présente dans des couleurs ultra-vives, pour vivre des moments simples qui donnent tout son sens au processus créatif.<br/>Ces produits BIC haute qualité sont accessibles et faciles à utiliser par tous.<br/>Ils inspirent une créativité spontanée où que vous soyez.<br/>Cette gamme comprend des stylos à pointe fine, crayons de couleur, feutres de couleur, marqueurs indélébiles, feutres pinceau et bien plus, le tout dans une large gamme de couleurs.<br/>Depuis plus de 65 ans, les instruments d'écriture et de dessin de BIC s'adaptent au style original de chacun. - Offre exclusivement réservée aux professionnels
Staedtler Pochette de 10 feutres de coloriage double pointe de 2 couleurs et de 2 pointes différentes. - Lot de 3Feutre double pointe<br/>Etui de 10 feutres pegboardable en carton, composé à 80 % minimum de matériaux recyclés.<br/>Feutres de coloriage double pointe moyenne 1,0 mm et large 3,0 mm de 2 couleurs différentes soit 20 couleurs.<br/>Pointe bloquée solide et résistante à la pression.<br/>Encre à base d'eau et de colorants alimentaires, lavable sur la plupart des textiles.<br/>Produit éco-responsable :<br/>Recyclé à 80% - Offre exclusivement réservée aux professionnels
Staedtler Feutre de coloriage double pointe Noris,étui de 10 - Lot de 4Largeur de tracé: 1,0 et 3,0 mm, encre à base<br/><br/>d'eau et de colorants alimentaires, DRY-SAFE, pointes<br/><br/>blocables, lavable, capuchon ventilé, pointe ronde<br/><br/>contenu: 10 pièces<br/><br/><br/><br/>assortis dans les couleurs jaune, orange, rouge, violet,<br/><br/>bleu, bleu clair, vert, vert clair, marron, noir - Offre exclusivement réservée aux professionnels
Staedtler Feutre de coloriage double pointe Noris,étui de 12 - Lot de 3Largeur de tracé: 1,0 et 3,0 mm, encre à base<br/><br/>d'eau et de colorants alimentaires, DRY-SAFE, pointes<br/><br/>blocables, lavable, capuchon ventilé, pointe ronde<br/><br/>contient: 12 feutres<br/><br/><br/><br/>assorti dans les couleurs: jaune, orange, rouge, violet,<br/><br/>carmin clair, bleu clair, bleu, vert, vert clair, marron,<br/><br/>noir, gris clair - Offre exclusivement réservée aux professionnels
Staedtler Feutre de coloriage Noris, étui en carton 24 - Lot de 3Épaisseur mine: 1,0 mm, rond, facile à laver, capuchon avec<br/><br/>canal d'air, couleurs assorties<br/><br/>contenu: 24 pièces<br/><br/><br/><br/>assorti dans les couleurs jaune, jaune clair, jaune sable,<br/><br/>jaune doré, rouge, magenta, bordeau, bleu, bleu clair, bleu<br/><br/>de cobalt, turquois, orange, vert, vert-jaune, vert sève,<br/><br/>vert de terre, olive clair, vert olive, violet, violet<br/><br/>pourpre, marron, marron van-dyke, gris clair, noir - Offre exclusivement réservée aux professionnels
Bic Boîte métal de 20 feutres de coloriage pointe fine (0,8mm). Corps Noir. 10 couleurs assorties - Lot de 2 NoirCONTE<br/>Crayons de couleur.<br/>Boîte de 24 feutres. - Offre exclusivement réservée aux professionnels
Staedtler Feutre de coloriage Noris, étui en carton 12 - Lot de 5Épaisseur mine: 1,0 mm, rond, facile à laver, capuchon avec<br/><br/>canal d'air, couleurs assorties<br/><br/>contenu: 12 pièces<br/><br/><br/><br/>assorti dans couleurs: jaune, rouge, magenta, bleu, bleu<br/><br/>clair, orange, vert, vert-jaune, violet, marron van-dyke,<br/><br/>gris clair, noir - Offre exclusivement réservée aux professionnels
STABILO Pot de 48 feutres de coloriage pointe extra large Trio JumboSTABILO Trio Jumbo est un feutre de coloriage spécialement pensé pour les plus jeunes enfants à partir de 3 ans. Grâce à sa pointe large ultrarésistante à la pression et offrant un tracé de 3 mm, il va permettre aux plus petits de colorier rapidement de grandes surfaces. Sa zone de préhension triangulaire assure une prise en main confortable : dessiner, colorier et créer pendant des heures n'est plus un problème ! Et si dans un élan créatif l'enfant vient à se tacher, pas de panique : l'encre du feutre STABILO Trio Jumbo est super lavable sur la plupart des textiles, il suffit juste de mettre les vêtements à laver en machine avec votre lessive habituelle (température de lavage conseillée : 40°C). Regroupant 12 coloris assortis de STABILO Trio Jumbo, ce pot saura ranger et regrouper vos STABILO au même endroit.
Stabilo Feutre de coloriage pointMax, présentoir de 48Largeur de tracé: 0,8 mm, pointe nylon robuste, encre<br/><br/>inodore à base d'eau, protection contre le séchage pendant<br/><br/>24 heures, avec clip, capuchon enfichable au bout du feutre<br/><br/>contenu: 48 feutres<br/><br/><br/><br/>assorti dans les couleurs: 8x noir, 8x bleu outremer, 4x<br/><br/>vert émeraude, 4x carmin, 4x violet, 4x bleu turquoise,<br/><br/>4x vert feuille, 4x rouge rosé, 4x orange, 4x brun - Offre exclusivement réservée aux professionnels
Stabilo Feutre de coloriage Trio Deco, étui en carton de 8 - Lot de 2Largeur du tracé: 2 - 3 mm, couleurs métalliques, zone de<br/><br/>grip triangulaire ergonomique, capuchon pouvant être fixé<br/><br/>sur l'embout du feutre<br/><br/>contenu: 8 pièces - Offre exclusivement réservée aux professionnels
BIC KIDS Kit de coloriage pour le voyage 'MEMORY GAME'Dans une mallette en métal, 64 pièces, dimensions de la<br/><br/>mallette: (L)207 x (P)157 x (H)71 mm, contenu: 12x crayon<br/><br/>de couleur triangulaire Evolutuion Triangle, 12x crayon cire<br/><br/>triangulaire Plasticolor Triangle, 8x feutre Visacolor XL,<br/><br/><br/><br/>jeu de mémory de 32 pièces à colorier - Offre exclusivement réservée aux professionnels
Staedtler Feutre de coloriage triplus color,set anniversaire20 + 5, largeur du tracé: 1,0 mm, triangulaire, pointe résis<br/><br/>tante à la pression, encre à base d'eau, DRY SAFE, lavable,<br/><br/>à clip, capuchon ventilé, promo anniversaire 25 ans triplus,<br/><br/>contenu: 25 feutres (20 + 5 GRATUITS)<br/><br/><br/><br/>assorti dans les couleurs jaune, orange, rouge, bordeaux,<br/><br/>magenta, violet rouge, violet, bleu, bleu outremer, bleu<br/><br/>clair, bleu aqua, turquoise, vert, vert jaune, vert olive,<br/><br/>brun clair, brun, gris clair, gris, noir, jaune soleil,<br/><br/>rouge écarlate, saumon, vert pâle, bleu de Delft - Offre exclusivement réservée aux professionnels
Staedtler Feutre de coloriage Noris, rond, kit de 20 - Lot de 2Largeur mine: 1,0 mm<br/><br/>lavable sur la plupart des textiles<br/><br/><br/><br/>assortis dans les couleurs: jaune, jaune clair, rouge,<br/><br/>magenta, rouge bordeaux, bleu, bleu clair, cyan, vert marin,<br/><br/>orange, couleurs de peau, vert, jaune verdâtre, vert olive,<br/><br/>violet, lavande, marron, brun Van Dyck, gris, noir - Offre exclusivement réservée aux professionnels
STABILO Schoolpack de 144 feutres de coloriage pointe moyenne Trio A-ZLe schoolpack est le format idéal pour les salles de classe : une grande quantité de feutres dans les 12 couleurs principales et une boîte de rangement super pratique. Les compartiments intégrés permettent de trier facilement les feutres par couleur, et une fois l'activité terminée on remet le couvercle et on range la boîte. Ce schoolpack est compatible avec certains meubles de rangement pour la classe. Le feutre STABILO Trio A-Z est le feutre idéal pour les petits artistes qui souhaitent un feutre de qualité pour écrire et dessiner. Ergonomique, sa zone grip triangulaire permet une prise en main détendue et un bon positionnement des doigts sur le feutre. Sa pointe moyenne de 0,7mm est parfaitement polyvalente : assez fine pour écrire, et assez large pour dessiner et colorier. Son encre est super lavable et permet aux taches accidentelles de partir après un lavage à 40°C sur la plupart des textiles. A l'école ou à la maison, le feutre STABILO Trio A-Z, disponible dans plus de 30 coloris dont 5 fluos, sera le compagnon créatif idéal des enfants.
Stabilo Feutre de coloriage Pen 68 ARTY, étui de 66Largeur de tracé: 1,0 mm, encre à base d'eau sans odeur,<br/><br/>peut rester 24 heures ouvert sans sécher, pointe ogive<br/><br/>bloquée anti-enfoncement, en étui métallique<br/><br/>contenu: 66 feutres<br/><br/>(6866-31) - Offre exclusivement réservée aux professionnels
STABILO 14 feutres de coloriage pointe large Trio ScribbiLe feutre STABILO Trio Scribbi est idéal comme premier feutre pour les enfants à partir de 3 ans. Sa pointe moyenne est montée sur ressort, l’enfant apprend à doser la pression exercée lors de son coloriage, pour bien appréhender la prochaine étape qu’est l’écriture. S'il appuie trop fort , la pointe rentre à l'intérieur du feutre pour éviter qu'elle ne se torde ou se casse. Le feutre STABILO Trio Scribbi est idéal pour les toutes petites mains grâce à son corps large et triangulaire. Disponible en 8 coloris intenses, l’encre à base d'eau du feutre STABILO Trio Scribbi ne tâche pas et est super lavable sur la plupart des textiles (lavage à 40°C en machine).
Staedtler Feutre de coloriage Noris, étui de 10 - Lot de 3Largeur de tracé: 1,0 mm, rond , encre à base d'eau et de<br/><br/>colorants alimentaires, DRY-SAFE, pointe bloquée, lavable,<br/><br/>capuchon ventilé<br/><br/>contenu: 10 piéces<br/><br/><br/><br/>assortis dans les couleurs jaune, orange, rouge, rose, bleu,<br/><br/>bleu clair, vert, vert jaunâtre, brun van-Dyke, noir, violet - Offre exclusivement réservée aux professionnels
Dessin Et Coloriage Enfant Djeco Coffret Feutres Pinceaux 24 PiècesDessin et coloriage enfant Djeco Coffret feutres pinceaux 24 pièces - Dessin et coloriage enfant. Achat et vente de jouets, jeux de société, produits de puériculture. Découvrez les Univers Playmobil, Légo, FisherPrice, Vtech ainsi que les grandes marques de puériculture : , , Mac Laren, ...
Stabilo Feutre de coloriage Pen 68, étui carton de 18Nouvelles couleurs, largeur de tracé: 1,0 mm, encre à base<br/><br/>d'eau sans odeur, peut rester ouvert 24 heures sans sécher,<br/><br/>pointe ogive anti-écrasement<br/><br/>contenu: 18 feutres<br/><br/><br/><br/>assorti dans les couleurs citron vert, moutarde, jaune clair<br/><br/>papaye, orange clair, beige, vert mousse, curry, kaki, gris<br/><br/>chaud, rouge, prune, violet gris, eucalyptus, pistache, vert<br/><br/>boue, rouge rouille et rouge fraise - Offre exclusivement réservée aux professionnels
Bic Visacolor XL Feutres de Coloriage à Pointe Large - Couleurs Assorties, Etui Carton de 12 - Lot de 2La gamme BIC Kids propose des outils de coloriage spécialement conçus pour développer la psycho-motricité des enfants tout en leur offrant un confort optimal.<br/>Le coloriage permet l'apprentissage des couleurs et développe la créativité des enfants et leur confiance en eux.<br/>Déclinés en 24 couleurs très vives, les feutres à pointe large Visacolor XL de BIC Kids sont recommandés dès 3 ans.<br/>Leur corps rond est facile à saisir, et leur pointe bloquée ne s'enfonce pas à la pression sur le papier.<br/>Ils permettent ainsi de colorier des larges aplats et de dessiner des contours épais.<br/>Pas de panique en cas de petite bêtise, leur encre à base d'eau est lavable sur la plupart des tissus.<br/>Gage de qualité, ces feutres sont fabriqués dans les propres usines de l'entreprise BIC avec un savoir-faire unique.<br/>Coloriez en toute tranquilité.<br/>Produit éco-responsable :<br/>Recyclé à 54%<br/>NF Environnement - Offre exclusivement réservée aux professionnels
Bic Plastidecor Craies de Coloriage - Couleurs Assorties, Classpack de 288Crayons plastiques Plastidécor<br/>Diamètres des crayons : 9 mm - mine Ø 4 mm.<br/>Couleurs assorties.<br/>Ne salit pas les mains.<br/>Schoolpack de 288 - Offre exclusivement réservée aux professionnels
Bic Ecriture Visaquarelle Feutres de Coloriage avec Pointe Pinceau - Couleurs Assorties, Pot de 48Feutres Pinceaux Visaquarelle<br/>Feutres pointe extra souple indéformable et bloquée.<br/>Peut rester ouvert 4 semaines sans sécher ! Couleurs assorties.<br/>Pot de 48 - Offre exclusivement réservée aux professionnels
With COVID-19 affecting so much traditional consumer footfall, brands are faced with the challenge of how to communicate with customers at home, underlining the vital role of digital channels.
We have refocused our popular ‘This Week on Instagram’ column to highlight how different brands — across various categories — are communicating with their audiences during these unprecedented times.
From live-streaming and augmented reality ecommerce to launching new apps and video games, we shine the light on the brands, retailers, airlines and airports that have embraced digital innovation during the crisis.
Sept 3
Puig introduces AI.LICE mobile fragrance technology
Family-owned Spanish fragrance house Puig has introduced AI.LICE, an innovative new mobile technology that allows customers to preview scents in real time without testing or smelling it.
The AI.LICE technology allows customers to use their mobile cameras to scan a QR code, focus on a particular fragrance and reveal key ingredients, olfactory notes and other relevant product information. The tool also recommends similar products available in-store to match each customer’s specific preferences.
Puig-owned heritage fragrance brand Penhaligon’s is the first to introduce the AI.LICE technology through its ‘Magic Monocle’ digital tool. The tool helps customers navigate Penhaligon’s range and enables them to test products and curate their own wish-lists. It is now available in Penhaligon’s boutiques across the UK and Asia Pacific.
Through the AI.LICE technology, Penhaligon’s ‘Magic Monocle’ tool enables customers to experience fragrances without actually trying them
The Magic Monocle tool is now being piloted across Penhaligon’s boutiques in the UK and Asia
August 28
L’Oréal Paris introduces 24/7 ‘Haircolour Concierge’
L’Oréal Paris has unveiled the ‘Haircolour Concierge,’ a new virtual service that offers a variety of personalised tools to help customers colour their hair at home.
Similar to a physical salon, customers can book a video consultation with a professional hair colourist ahead of time. The colourist offers step-by-step advice, from product and shade selection to the colour application process. The service also includes a live chat feature which customers can access seven days a week.
The Haircolour Concierge was launched in response to the increase in demand for at-home hair colour products, as consumers were unable to attend their regular salon appointments during the lockdown period
The Haircolour Concierge also features a virtual try-on and diagnostic tool to help customers find the perfect shade. It also offers instructional how-to’s and trend articles that share information about colour trends and techniques.
The innovative tool was launched in response to the increased demand for at-home hair colour products throughout the pandemic crisis. Over the past few months, L’Oréal Paris saw a 40% increase in hair colour inquiries to its customer care centre.
L’Oréal Paris SVP Marketing Maude Brunschwig commented, “We are thrilled to introduce Haircolour Concierge and offer our consumers an on-demand hair colour platform designed specifically to meet all their hair-colouring needs – when and where they want it.
“Haircolour Concierge combines innovative technology with the hair colour expertise and knowledge that only L’Oréal has to inspire, educate and empower our consumers. With more people colouring their hair at home than ever before, we want to be there for them every step of the way – because they’re worth it.”
The interactive platform features virtual try-on and colour-matching diagnostic tools
7 August
Ralph Lauren teams up with Snap Inc. to launch shoppable virtual range
Ralph Lauren has teamed up with social media company Snap Inc. to launch the world’s first branded virtual apparel line. The Ralph Lauren x Bitmoji Collection is fully shoppable and can be matched with Snapchat users’ personal ‘Bitmojis.’
The digital range will be available through Bitmoji’s newly-launched ‘Mix and Match’ feature. It will highlight 12 looks — six menswear and six womenswear — from Ralph Lauren’s archive. The range is the first in a series of digital marketing initiatives, from Ralph Lauren and Snap Inc., that targets younger customers.
Ralph Lauren Chief Digital Officer Alice Delahunt commented, “Ralph Lauren is excited to embark on this innovative partnership with Snap, With Ralph Lauren’s respected reputation as a global leader within the luxury fashion space and Snap’s undeniable creative prowess and expansive reach to a younger consumer, we feel inspired to explore disruptive ways to tell our brand’s story, drive social commerce and engage with a new generation in an authentic and empowering way.”
Bitmoji CEO Ba Blackstock added, “Bitmoji avatars enable millions of people every day to be their true selves in the digital world. Just like in real life, your Bitmoji’s outfit is a powerful form of self-expression. We’re excited to partner with innovative brands like Ralph Lauren to help shape the future of digital fashion by connecting our community with the brands they love.”
3 August
LVMH celebrates ‘timeless’ icons with new IGTV series
Luxury giant LVMH has released a new IGTV series, celebrating its maisons’ timeless icons. The five-episode series highlights the craftsmanship behind some of LVMH’s most unique creations through a series of animated and illustrated videos.
The videos tell the story of how these products have evolved over the years, and how they have transcended trends to become cultural symbols.
The first episode pays tribute to Bvlgari’s serpent symbol. The symbol is one of the Italian jeweller’s most important motifs and has been reinterpreted in a myriad of shapes and colours over the years.
31 July
Burberry opens doors to first ‘social retail’ store in China
Burberry has opened the world’s first social retail store in the luxury MixC Shenzhen Bay Mall in Shenzhen, China. The store was opened in partnership with WeChat owner Tencent, which powers all the in-store technology.
In a comment to Moodie Davitt content partner Jing Daily, Burberry Head of China Josie Zhang said: “In a sense, customers are connected with us once they stand in front of the interactive store window. This feature was inspired by 2020 Fall’s mirrored runway and changes its form with people’s movement.”
Customers are guided through a digital point system measuring their ‘social currency’ based on their digital engagements through the brand’s customised WeChat Mini Programme. The programme offers an array of shoppable content and brand stories. It also allows users to pre-book themed fitting rooms and unlock items they can purchase at the Thomas Café.
Zhang added, “For us, this project is a process of exploration, learning, and innovation. We hope to roll out the social retail concept to other regions and networks with time.”
Burberry has achieved another digital first by opening up a social retail store in Shenzhen. Image from Jing Daily
This story originally appeared on respected Moodie Davitt content partner Jing Daily
22 July
Parfums Christian Dior launches ‘Dior Untold’ podcast series
LVMH-owned beauty and fragrance house Parfums Christian Dior has launched the ‘Dior Untold’ podcast series, revealing the untold story of Christian Dior’s love affair with scent.
It is available on www.dior.com, Deezer, Apple Podcasts, YouTube, SoundCloud and Podcast Addict.
The podcast takes listeners on a virtual voyage through the maison’s rich fragrance history. It begins in 1954, in Christian Dior’s Château de la Colle Noire in Grasse, where the legendary designer would create his most memorable fragrances.
The podcast also features key figures in the world of fragrance, including Dior Perfumer François Demachy, who shares the inspiration behind the Miss Dior and Diorissimo scents.
Dior Untold reveals new details about Christian Dior’s love affair with fragrance
21 July
Amorepacific and Laneige celebrate ‘Luminous Beauty’ with online video series
Amorepacific-owned beauty brand Laneige has teamed up with visual arts duo Sagmeister & Walsh for the ‘Luminous Beauty’ online video series.
Stefan Sagmeister and Jessica Walsh are known for their experimental multi-media artworks encompassing video, graphic design and typography.
The series offers different interpretations of Laneige’s ‘luminous beauty’ mantra, which the brand defines as ‘the beauty that radiates from well-hydrated and vibrant skin.’
Luminous beauty philosophy: The video series explores different concepts of water and the beauty of well-hydrated skin
The eight mini-films are called Water, Water Bank, Moisture, Luminous, Logo, Monogram, Glow and Holiday.
In the Asia Pacific region, the campaign will be released via Instagram, Tik-Tok, Facebook and YouTube. In North America and Australia, it will be released on Laneige’s social media channels throughout the month of August.
Laneige is also launching an immersive exhibition called ‘Life Oasis’ in South Korea during latter part of 2020. The multi-sensorial exhibition will stimulate each of the five senses enabling audiences to gain a deeper understanding of the brand’s luminous beauty philosophy.
Laneige Senior Vice President Hyejin Lee commented, “This series of intuitive and captivating videos has been designed to deliver the identity and story of the Laneige brand to millennial customers around the world. It will invite customers to a whole new level of experience of the brand.”
“We drew much inspiration from water, and its true nature” added Stefan Sagmeister & Jessica Walsh. “We were given an opportunity to think of how we interact with water in everyday life and how water saves lives.
“Hopefully water, perfection itself and a rich source of inspiration, is beautifully interpreted through Laneige. We would like all viewers to be completely immersed in watching, listening to and embracing these pieces of visual art. Not only to be seen with the eyes, but to also listen to the sound, follow the movement and feel the texture.”
20 July
Gucci Beauty embraces the digital runway format
Luxury fashion house Gucci has embraced the digital runway format by revealing its latest collection through a live-stream held on 17 July. The Gucci Epilogue Collection also featured key Gucci Beauty makeup looks designed by Gucci Global Makeup Artist Thomas De Kluyver.
According to the brand, the featured makeup looks reflected Gucci Creative Director Alessandro Michele’s disruptive beauty ethos celebrating ‘freedom and self-expression.’
The looks were modelled by the Gucci design office team and featured the latest makeup products from Coty and Gucci Beauty. These were the Mascara L’Obscur, the Éclat De Beauté Effet Lumière multi-use gel gloss and the Crayon Définition Sourcils eyebrow pencils.
Other Gucci Beauty products used in the range were the Poudre de Beauté Mat Naturel and a selection of shades from the Rouge à Lèvres lipstick range.
The Gucci Epilogue digital runway beauty looks showcased the brand’s ‘imperfect beauty’ mantra using key Gucci Beauty products
To highlight this ethos, the beauty looks were modelled by Gucci’s design office team
15 July
Belvedere Vodka launches Google ‘Swirl’ 3D Ad Experience
LVMH-owned spirits company Belvedere Vodka has teamed up with production agency MediaMonks to beta test Google’s latest 3D display ‘Swirl’ mobile ad technology.
The new tech offers an immersive display format that brings three-dimensional assets to mobile advertisements. The Swirl technology enables brands to create interactive banners, allowing customers to rotate, zoom in, or even play an animation while shopping.
The Swirl technology is a game-changer for brands looking to add dynamism to their digital campaigns
Belvedere Vodka beta-tested the new technology for its digital holiday campaign in 2019, which highlighted the brand’s holiday gift sets. The Swirl technology mimicked the physical in-store experience and encouraged customers discover the gift sets as if they were in the store.
According to a brand equity measurement study by data consulting company Kantar, Belvedere’s Swirl ad campaign reached 6.5x higher brand favourability and 4.9x higher purchase intent versus category norms.
The success of the campaign serves as an excellent case study of how the drinks industry can explore innovative new digital technologies to reach consumers during these unprecedented times.
MAC Cosmetics takes bespoke makeup advice online
The Estée Lauder Companies-owned makeup brand MAC Cosmetics has launched a new video chat feature that allows customers to receive one-on-one beauty advice from its team of makeup artists.
With traditional makeup demonstrations not adapted to follow physical distancing guidelines, MAC is bringing the expertise of their in-store makeup artist straight to customers’ devices.
The virtual makeup artists are available to offer personalised makeup advice and beauty tips tailored to customers’ specific needs. Customers can also receive free samples to try out different MAC products. The service is available from 10am to 10om on Mondays to Fridays with reduced services on weekends.
2 July
French drinks giant Pernod Ricard is to create a crowdsourcing app that gives consumers and those affected by hate speech on social media the power to identify and report objectionable content directly to brands and companies.
Brands can then leverage their influence with social media platforms to help ensure the content is reviewed and removed, if warranted. The app will be an additional resource for individuals, brands and social media platforms to use in the fight to stop hate speech online, Pernod Ricard said.
“The world is waking up to the reality that we all have a role to play in stopping the spread of hate speech, racism and misinformation on social media platforms,” said Pernod Ricard USA CEO Ann Mukherjee.
“There is a long way to go. Movements like #StopHateForProfit are demonstrating that brands and consumers want them to take more urgent action. This is important, and it is why we are joining the movement for the next 30 days across all paid social media platforms in the US, not just Facebook.
Read the full story here
29 June
Do What Moves You: Bacardi unveils first-ever remotely shot film campaign
Bacardi Rum has ramped up the creativity during lockdown by launching its first-ever remotely shot film campaign. The campaign is titled ‘Bacardi Roommates’ and authentically depicts how people have been spending their time during quarantine.
The digital short stars three real roommates, who starred, shot, styled, and lit the film, all while in isolation. The three roommates – Alina, Kiara and Raisa — shared some relatable at-home activities while enjoying some of Bacardi Rum’s latest releases. These included the Bacardi Superior White rum and the new Bacardi Real Rum Cocktail.
Bacardi tapped creative agency BBDO New York and production company 1stAveMachine to help prepare the roommates for the shoot. The roommates received professional lighting equipment and attended several Zoom tutorials on lighting and interior décor to prep their apartment. The final film was the result of 30 hours of Zoom meetings, two days of filming, 15 boxes of props, and zero physical outsider interference.
Roommates Alina, Kiara and Raisa sang karaoke, relaxed on their rooftop and learned new Bacardi cocktail recipes while making the digital short
A lockdown masterpiece: The campaign was the result of 30 hours of Zoom meetings and two days of filming
Bacardi Limited has also unveiled a new website which showcases the spirit of the company’s ‘celebrating moments that matter’ philosophy. The new website drives the company’s responsible drinking message and offers simplified navigation and an enhanced customer experience.
It also features a careers section that gives audiences a sneak peek into the lives of Bacardi’s employees, in addition to offering a number of talent development programmes.
Bacardi Global Director of Corporate Communications Jessica Merz commented, “Our new Bacardi Limited website reflects our unique family culture and celebrates the people and brands that make us proud to be a part of the team. Our website’s striking design elements, improved navigation, and new sections offer a simplified, yet very engaging, discovery of our business and brands.”
The new Bacardi Limited website offers an enhanced customer journey, simplified navigation and several new features
24 June
Nemiroff holds virtual cocktail challenge to support out-of-work bartenders
Ukrainian spirits company Nemiroff launched an online cocktail challenge to support out-of-work bartenders through the COVID-19 crisis. The #NemiroffCocktailChallenge ran from April to May and encouraged bartenders to create cocktail making videos to win cash prizes.
Over 300 bartenders participated in the challenge over four seasons. A total of UAH1,000,000 (US$37,500) worth of cash prizes were awarded to the participating bartenders, with 22 winners selected to win additional cash prizes. The judges also selected 20 bartenders to receive special Nemiroff awards for creativity and professionalism.
Each season focused on a different theme which included: ‘Craft style Bloody Mary’, ‘Cinema Twist’, ‘Future Smash’ and ‘The Indomitable Bar-man.’
The Nemiroff Cocktail Challenge supported the indomitable spirit of the bartending community during the COVID-19 crisis
Cocktail twist: The cocktail challenge encouraged bartenders to get creative with their at-home cocktail content
“It was important for Nemiroff to support the bartenders who were with us all this time, but were temporarily unemployed during the quarantine period,” said Nemiroff CEO Yuriy Sorochynskiy. “This competition is different from other cocktail competitions as it combines professional skills and a creative approach to serving.
“After the first season of the contest, we received pleasant feedback from the participants, who were grateful for both the material support and the motivation to be creative with their newfound blogging skills. I am sure this is just the beginning, as Nemiroff plans to continue to collaborate with the bartending community and develop a culture of creative alcohol consumption.”
Nemiroff Brand Ambassador and Competition Judge Julia Terletskaya said: “The Nemiroff Cocktail Challenge has taken hundreds of bartenders on an incredible cocktail trip. This competition has become a priceless contribution to the prosperity of the bar community. The experience also helped the community support each other during a difficult period.”
16 June
KrisShop launches KrisShop Live to engage with customers in self-isolation
Omnichannel retailer KrisShop has unveiled a cross-category Instagram Live series called ‘KrisShop Live’ to engage with customers during the self-isolation period. The campaign will run throughout June.
The social media campaign’s inaugural episode launched on 13 June and starred Singaporean KOL Christabel Chua, who shared her personal beauty tips. The next episode will be released on 20 June and star MasterChef Asia Alumni Chef Lennard Yeong, who will be sharing his 30-minute Tai Ochazuke recipe.
Tai Ochazuke, which will be created by Lennard Yeong, is a hearty rice dish that is complemented with sea bream and tea broth
Upcoming sessions will feature Food & Drinks Writer Sihan Lee, who will share her favourite summer cocktail recipes; and TV Presenter/Eco-Activist Yumika Hoskin, who will discuss how audiences can adopt more sustainable lifestyle habits.
Customers who tune in also have the chance to win a range of products from KrisShop. These include the Foreo Luna Play Plus Fuchsia Set, in addition to KrisShop vouchers.
4 June
KrisFlyer’s eLibrary features reading materials in over ten languages. It is available to members until the end of June.
Singapore Airlines opens eLibrary for KrisFlyer members
Singapore Airlines has given KrisFlyer members complete access to its eLibrary throughout the month of June.
Members can access over 150 international newspapers, magazines and other reading materials free of charge and download them for later use. There is no limit to the number of publications that members can download.
The titles were previously only available to KrisFlyer members 48 hours before departure and up to seven days after their flight.
Singapore Loyalty Marketing Manager Renee Chong said, “We hope the additional reading materials will be useful during this stay-at-home period.”
Prada unveils the ‘Prada Virtual Reality’ project
The Prada Group recently partnered with customer experience agency Sprinklr to drive its digital transformation strategy
Prada has launched the Prada Virtual Reality project, which offers a series of interactive digital content on YouTube VR, VEER, Oculus, Youku and Facebook.
The Prada Virtual Reality project invites customers to discover the world of Prada from the comfort of their homes. It features a series of immersive experiences that take customers on a journey to key Prada locations all around the world; making stops in Tokyo, New York, Los Angeles and culminating at the Fondazione Prada in Milan and Venice.
It also highlights Prada’s Spring range and gives customers a closer look at its made-to-measure collection, men’s footwear range and the making of the Prada Cahier bag.
Prada Virtual Reality invites audiences to discover the world of Prada on YouTube VR, VEER, Oculus, Youku and Facebook
The project is part of Prada Group’s wider strategy to embrace digital innovation amid the COVID-19 pandemic crisis. In May, the group struck an agreement with customer experience management company Sprinklr to develop a social advertising and engagement strategy to drive its digital transformation.
Prada Group Head of Marketing Lorenzo Bertelli commented, “Today, digital transformation is changing relationships with consumers, giving them an unlimited amount of purchasing choices. In this world, it’s even more crucial to effectively reach out and engage our customers. Sprinklr’s platform will help our efforts to reinforce a digital culture within the Prada Group while improving customer experiences.”
The Virtual Good Host Guide helps Diageo customers plan the perfect virtual get together
Diageo provides online hosting tips with ‘Virtual Good Host Guide’ social campaign
Spirits company Diageo has launched the ‘Virtual Good Host Guide’ social media campaign to help customers navigate the world of virtual hosting.
The campaign features a series of short animations that provide digital hosting tips which include picking a theme for online celebrations, planning the perfect playlist, and reminding people to measure their pours.
It is currently running on Diageo’s Instagram, Facebook and Twitter channels and builds on the company’s long-standing commitment to promote positive drinking through moderation.
Diageo Chief Sustainability Officer Ewan Andrew commented: “While we all navigate the challenges caused by the COVID-19 pandemic, we want to provide tips to help people be good virtual hosts as they socialise with friends and family. This guide serves up great tips in an accessible format and will help people make positive and responsible choices about alcohol at home.”
Parfums Christian Dior digitally recreates Champs-Élysées boutique
Click here to navigate the Parfums Christian Dior Virtual Reality Boutique
Parfums Christian Dior has recreated its Champs-Élysées store using augmented reality. The boutique was launched in partnership with ObsessVR and features the brand’s complete fragrance, makeup, bath & body lines.
It invites customers to ‘step into’ the store and browse the Parfums Christian Dior’s selection. Each section features interactive category-specific content that give customers information about different products. According to the company, the virtual boutique will be updated with different animations six times per year.
Moët & Chandon reveals ‘The Perfect Match’ Instagram series
The Perfect Match offers cuvée and food pairings, courtesy of Moët & Chandon Chef de Cave Benoît Gouez and Michelin-starred Chef Yannick Alléno
LVMH-owned champagne house Moët & Chandon has launched ‘The Perfect Match’ Instagram series, which pairs Moët & Chandon signature cuvées with Michelin-star recipes.
The online series stars the company’s Chef de Cave Benoît Gouez and Michelin-starred Chef and Moët & Chandon Ambassador Yannick Alléno, as they share memorable food and wine pairings on Instagram.
The series is comprised of four episodes, each one proposing a pairing between one of the brand’s champagnes and a dish especially crated to match.
The first episode featured the house’s flagship champagne, Moët Imperial; while Alléno prepared a simple shrimp, olive tapenade and brioche canapé dish to match. The other three episodes will feature custom recipes for Moët & Chandon’s Rosé Impérial, Grand Vintage 2012 and Imperial 1869 cocktail.